At GolfBack, we believe there is a better way to compete in the digital golf space. A more valuable, less invasive way where golf course owners and operators have the tools they need without the excessive cost and negative impact that bartered relationships have on the business. We’re obsessively passionate about it, and our mission is to help the golf industry achieve this freedom at a lower cost and with better tools. We focus on driving direct bookings for the golf course. It’s one aspect of the golf industry that most 3rd parties try to take away from your business, and we see that as an opportunity: We’re excited to share our knowledge and tools to increase direct tee time reservations for all through our software, education, and community.
GolfBack was founded in 2020 by golf course owners & operators from the team at Brown Golf Management. GolfBack started as we set out to build the tools that would give our own golf facilities the ability to function at a higher level while negating the need for bartered relationships that non-vested 3rd parties bring to the table. Once we saw the true value of our system and how it’s performed for our courses, we knew could help other golf courses achieve the same freedom.
We provide a contained ecosystem of technology and marketing products solely focused on driving revenue through direct channels while delivering unique features that add value to golfers and provide customers with marketing communications that deliver the content they want when they want it.
John is the CEO of GolfBack and Brown Golf Management. Seeing the industry’s issues first-hand, John believes the biggest challenge for golf courses is the bartering system led by third-party vendors that lead to low-cost rounds and a weakened revenue stream.
John’s focus with GolfBack is to help other golf course owners take full control of their revenue channels and win back the relationships with their customers.
Jason Harshbarger, CPA
Chief Financial Officer
Jason serves as CFO for GolfBack and Brown Golf Management. Prior to joining Brown Golf in 2011, Jason provided outsourced accounting and finance functions for golf courses nationwide through his practice – Harshbarger & Company LLC.
From 2002 to 2006 he served as Corporate Controller for a national golf course company which owned and operated 29 golf courses in the Mid-Atlantic.
Jason also spent five years in public accounting, four of them with Ernst & Young. During his four years with Ernst & Young, Jason served public and private clients throughout Central Pennsylvania and across the country, including those in industries such as sports and entertainment, technology and consumer and industrial products manufacturing. He was primarily responsible for the completion of financial statement and other compliance audits, SEC filings and acquisition accounting for multi-location companies, including foreign subsidiaries.
In 1996, Jason earned a Bachelor of Science in Business Administration, with an Accounting concentration from Shippensburg University. He is a member of the American Institute of Certified Public Accountants as well as the Pennsylvania Institute of Certified Public Accountants (PICPA) and has maintained his CPA certification since 1999. He is a past Vice President of Education for the Harrisburg Chapter of the Institute of Management Accountants and served on the Board of Directors for Family Support of Central Pennsylvania, a child abuse prevention and education organization. Currently he is a member of the PICPA’s Speakers Bureau and Relations with Schools and Colleges Committees.
Chief Information Officer
Brent has held numerous positions within the golf industry such as General Manager, Regional Manager and Operations Analyst.
Compiling the skills learned throughout these roles, Brent now leads the GolfBack team to provide actionable data and develop digital strategies for golf facilities that allow for the removal of non-vested third-parties.
Director of Revenue
Bryce has a passion for building tools to help golf course operators sell tee-times. Having worked as both a golf course operator and for GolfNow.com, he understands the business from both the golf course and vendor perspective.
Bryce is focused on helping operators drive direct bookings and own the direct relationship with it’s customer.
June 1, 2016
GolfBack Method created
Brown Golf Management started developing and embedding the strategies and tactics into its golf facilities that eventually led to becoming GolfBack.
July 1, 2018
First big win
After carefully analyzing third-party impact at a 54 hole facility in Florida, we successfully removed a large third-party footprint and saw an increase in revenue while negating a large marketing expense
March 1, 2020
Golfnow / ezlinks
Brown Golf Management removes all GolfNow and EZLinks services from its golf courses and begins development on GolfBack tools and software
The first installation of the GolfBack direct booking engine is completed