Golf Revenue Optimized
Optimize Revenue. Automate Marketing.
GRO with GolfBack.
The fastest revenue generation and automated marketing platform designed from the ground up to be quick, effective, and incredibly easy to use.
Optimize Revenue. Automate Marketing.
Save Time & Effort While Getting More Done
Why did we build GRO?
We understand that today’s golf professionals are juggling more responsibilities than ever.
That’s why GRO is designed to give golf operators their time back – streamlining revenue optimization and marketing tasks so you can focus on what matters most: delivering an exceptional golf experience.
Revenue Optimization Tools
GRO equips golf operators with powerful revenue optimization tools that help you stay ahead of demand, adjust pricing intelligently, and capture more value from every golfer.
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Admin Alerts
Stay Ahead of Every Opportunity
Never miss a key event again. Admin Alerts notify golf operators when certain triggers occur, allowing you to quickly react to changes, optimize pricing, and maximize revenue opportunities.
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High Demand Days
Effortless Peak Pricing
Boost revenue on busy days. Easily apply higher pricing to select rate types when demand is expected to spike, ensuring your tee sheet is optimized for maximum profit.
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Easy Dynamic Pricing
Adjust in Seconds
Apply dynamic pricing to your rate plans faster than ever, and instantly see how each change affects your current rates—giving you full control with real-time insights.
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Pricing Intelligence
Data-Driven Pricing Optimization
Harness live and historical data from your point of sale system to automate pricing updates, ensuring your rates stay competitive and profitable based on real-time demand.
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Golfer Upsells
Maximize Every Booking
Easily add exclusive perks and upsells during checkout, increasing average spend while enhancing the golfer’s experience—from range balls to food & beverage offers.
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Advanced Reporting
Insights that Drive Results
Make informed decisions with detailed reporting on revenue, booking trends, and golfer behavior—helping you fine-tune your strategy and stay ahead of the competition.
Marketing Automation Tools
GRO’s powerful marketing automation tools help golf operators send the right message at the right time, increasing engagement and driving more direct bookings—all with minimal effort.
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Static Marketing Automation
Timely, Event-Based Campaigns
Trigger automated marketing campaigns based on real-time business events, ensuring your promotions reach golfers when they’re most relevant and effective.
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Dynamic Automations
Customize Your Marketing
Take full control of your marketing with custom-built automations powered by your POS data—allowing you to create highly targeted campaigns based on golfer behavior, booking patterns, and more.
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Easy Promotions
One-Click Marketing Campaigns
Create and send enticing promotional offers with a single click—boosting bookings, filling your tee sheet, and maximizing revenue with minimal effort.
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Improved Email Marketing
Smarter Engagement, More Bookings
Enhance your email marketing strategy with advanced features, better segmentation, and automated follow-ups, helping you increase customer retention and repeat play.
Want more Email Marketing?
Streamline your marketing, save time, and drive more direct bookings with GRO’s cutting-edge automation tools.
Contact & Sales Lead Management
Keep your golfer database organized, engaged, and conversion-ready with GRO’s intelligent contact and lead management tools. Capture, track, and follow up on every membership and event inquiry—turning leads into loyal customers.
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Complete Customer Insights
Contact Management
Know your golfers inside and out. GRO’s detailed contact profiles store booking history, engagement data, and past interactions, allowing you to send personalized marketing and promotions that drive repeat play.
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Membership Leads Management
Convert More Members
The High Demand Days feature in GRO allows you to effortlessly apply a higher price to any rate type sold through the online booking engine when you anticipate higher demand for tee times.
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Event Lead Management
Simplify Your Event Business
Easily capture and track event inquiries from your website, tee sheet, or CRM. Streamline communication, send automated follow-ups, and turn more inquiries into booked events.
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Customer Surveys
Gather Insights & Improve Golfer Experience
Turn every round into an opportunity for growth with automated customer surveys that provide real-time feedback, helping you enhance golfer satisfaction and drive repeat business.
Why Choose GRO from GolfBack Over Built-In POS Features?
While Point of Sale (POS) systems focus on transactions, inventory, and operations, GRO is built specifically to maximize your golf course’s revenue, marketing, and golfer engagement. Here’s why GRO is the smarter choice:
Revenue Optimization Built for Golf, Not Just POS Transactions
❌ POS Systems: Basic rate management with limited dynamic pricing capabilities.
✅ GRO: Real-time patented dynamic pricing, High Demand Days pricing, and pricing intelligence tools to ensure every tee time is sold at the optimal rate.
Advanced Data-Driven Pricing & Reporting
❌ POS Systems: Static pricing with minimal insights into golfer behavior.
✅ GRO: Live and historical data from your POS powers intelligent pricing adjustments, helping you maximize revenue based on real demand.
Smarter Marketing & Lead Management
❌ POS Systems: Limited marketing tools with basic email capabilities.
✅ GRO: Automated promotions, lead tracking, segmentation, and advanced email marketing help you convert more golfers, increase loyalty, and grow revenue effortlessly.
More Powerful Marketing Automation
❌ POS Systems: Manual email campaigns with limited automation options.
✅ GRO: Dynamic and static automations trigger campaigns based on golfer interactions, booking patterns, and revenue opportunities—saving time while increasing conversions.
Upsells & Direct Booking Tools That Drive Revenue
❌ POS Systems: Basic booking widgets without targeted upsell options.
✅ GRO: Golfer upsells, exclusive perks, and seamless booking integration drive higher per-round revenue and keep bookings under your control.
Customer Engagement & Surveys
❌ POS Systems: No built-in customer feedback tools.
✅ GRO: Automated post-round surveys collect valuable insights to enhance golfer satisfaction, improve course operations, and boost repeat play.
The Bottom Line
Your POS system is built for transactions, but GRO is built to increase revenue, optimize pricing, and enhance golfer engagement.
Take full control of your golf business with GRO’s smarter, automated solutions.
Additional Features
Here are just a few you probably care about
Custom Branding
We keep your golf course brand in tact with fonts, copy, images, and color schemes that match your club’s existing brand.
Drag n' Drop Editor
Our drag n’ drop design layout makes it easy to update and edit your website yourself. No coding skills required.
golfback Support
Need help with editing a page and just not sure how to get it perfect? Our team is always available to provide assistance.
Blog/News Functions
Post your newsletters and club updates right on your website. Then set automation triggers to send your news to other channels.
Social Sharing
Easily promote current offers, events, and news directly from your website to social media channels—boosting engagement and direct bookings.
Daily Reporting in GRO
Stay informed with detailed reports that highlight key website performance metrics, helping you optimize marketing strategies and maximize revenue.
Want to see them all?
Make a lasting impression, drive more direct bookings, and grow your revenue with a GolfBack-powered website.
Case Studies
Case Studies
Daily Steals: A Smart Way to Attract Golfers and Drive Revenue
What is a Daily Steal? A Daily Steal is an exclusive, time-sensitive tee time offer available only on a golf course’s website, allowing golfers to ...
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Case Studies
Case Study: Painted Hills Golf Club & GolfBack Tools
Painted Hills Golf Course has experienced significant growth in both total green fee revenue and online revenue over the past year. This case study examines ...
Read More →
Case Studies
Case Study: Missouri Bluffs Golf Club & GolfBack Tools
Missouri Bluffs Golf Club has seen significant growth in total green fee revenue, online bookings, and customer database expansion over the past two years. This ...
Read More →