As technology continues to evolve, golf course operators are turning to marketing automation to drive bookings, engage golfers, and build long-term loyalty. Automating marketing tasks not only saves time and resources but also creates a more personalized golfer experience—leading to increased rounds played, stronger relationships, and higher revenue.
With GolfBack’s automation tools, golf courses can deliver the right message, to the right golfer, at the right time—all without requiring additional staff hours. Let’s explore five key golf marketing automations that can help your course thrive in 2025.
1. Automated Loyalty Rewards
Loyal golfers are the backbone of any successful golf facility. With GolfBack’s booking engine, operators can automate loyalty rewards to keep golfers coming back.
How it Works
- Select a pre-configured reward threshold (e.g., after 10 booked rounds).
- Once a golfer qualifies, a unique promotional code is automatically generated.
- The GolfBack Marketing Tools delivers the offer via email, thanking them for their loyalty.
Why It Works
- Encourages repeat play and long-term loyalty.
- Keeps golfers engaged with exclusive perks.
- Creates a habit of booking directly through your website rather than third-party platforms.
Game Changers
- Turns casual golfers into loyal, repeat players.Turns casual golfers into loyal, repeat players.
- Encourages direct bookings by rewarding golfers who use your booking engine.
- Eliminates manual tracking. The system automatically applies rewards.
- Enhances the golfer experience by making them feel valued.
- Creates a habit of playing more frequently at your course.
2. Automated Engagement
Every golf course has golfers who haven’t played in a while, but that doesn’t mean they’ve lost interest. Automated re-engagement campaigns can bring them back with the right incentive.
How it Works
- Enable triggers to send a special offer for golfers who haven’t booked in 30, 60, or 90 days.
- The system generates a one-time-use promo code and delivers it via email.
- The email messaging can be customized to either thank them for their past visits or invite them to return and rediscover the course.
Why It Works
- Encourages past players to return without manually reaching out.
- Fills underutilized tee times by targeting disengaged golfers.
- Makes re-engagement easy and seamless!
Game Changers
- Brings back golfers who may have forgotten to book.
- Fills tee sheets during slow periods by targeting inactive players.
- Requires zero manual effort. The system tracks and reaches out automatically.
- Increases lifetime customer value by keeping golfers engaged.
- Stops golfers from drifting to competitors by keeping your course top-of-mind.
3. Weekend Golf Plans Automation
Every golf course has golfers who haven’t played in a while, but that doesn’t mean they’ve lost interest. Automated re-engagement campaigns can bring them back with the right incentive.
How it Works
- Identifies golfers who frequently book on Fridays, Saturdays, or Sundays.
- On Wednesday, sends a personalized email showcasing available tee times for the upcoming weekend.
- Includes a direct booking link for each tee time—one click and they’re ready to play.
- Encourages early booking before prime spots are gone.
Why It Works
Weekends are the busiest and most profitable days for most golf courses, but if golfers don’t book early, they may opt for another course—or worse, not play at all. By sending a “Weekend Golf Plans” email every Wednesday, you can remind golfers to lock in their tee times before availability fills up.
This automated email campaign targets golfers who typically play on weekends, providing them with a real-time list of available tee times, making it easy and convenient for them to book directly from their inbox.
Game-Changers
- Sends golfers a reminder when they’re most likely to book.
- Eliminates friction so golfers don’t need to search for tee times; they’re right in the email.
- Fills the tee sheet earlier in the week, reducing last-minute stress.
- Increases direct bookings instead of losing golfers to competitors.
4. One Hit Wonder Automation
By running this automation every month, you re-engage first-time players, increasing the chances they’ll book again and become a loyal customer.
How it Works
- Identifies golfers who have only played once at your course.
- At the beginning of each month, sends an email offering them a special promo code for their next round.
- Encourages repeat play and establishes your course as their go-to destination.
- Automatically removes golfers from this automation once they book a second round.
Why It Works
Getting a golfer to play at your course once is great—but the real value comes when they return and become a regular player. The “One Hit Wonders” automation identifies golfers who have only played at your course once and sends them a personalized email with an exclusive promo code to encourage a return visit.
Game Changers
- Re-engages golfers who haven’t returned after their first visit.
- Creates a habit of booking regularly at your course.
- Increases revenue by converting one-time players into repeat customers.
- Runs automatically every month—keeping your course top-of-mind for new players.
5. Tee Time Booking Reminder Automation
Not only does this increase attendance, but it also allows the course to set expectations, promote policies, and highlight special offers to maximize revenue opportunities.
How it Works
- 24 hours before a golfer’s tee time, an automated reminder email is sent.
- Includes tee time details (date, time, players).
- Outlines course policies, such as check-in times, cancellation rules, and pace of play guidelines.
- Highlights add-ons like pro shop specials, restaurant promotions, and practice facilities.
- Encourages early arrival for warm-ups, dining, or additional purchases.
Why It Works
Missed tee times hurt revenue and disrupt operations, but a simple automated reminder can reduce no-shows, improve golfer preparedness, and enhance their overall experience before they even arrive. GolfBack’s automated tee time reminder sends a personalized email 24 hours before a golfer’s scheduled tee time, ensuring they’re ready to play.
Game Changers
- Reduces no-shows by reminding golfers of their tee time.
- Ensures golfers are prepared with course rules, policies, and expectations.
- Boosts revenue opportunities by promoting food, pro shop specials, and other services.
- Improves golfer experience by providing clear information before arrival.
Closing Thoughts: Why Every Golf Course Should Be Using Automations in 2025
Golf marketing automations aren’t just about convenience—they’re about efficiency, engagement, and revenue growth. By automating tasks like re-engagement, loyalty rewards, and membership lead follow-ups, golf courses can provide exceptional customer experiences while freeing up staff to focus on operations.
With GolfBack’s automation tools, every message, offer, and follow-up is perfectly timed and personalized—helping your golf course increase rounds, drive more direct bookings, and build a community of happy golfers.
Interested in learning how automation can transform your golf course’s marketing? Let’s talk!
