Why choose us?
You want results. We have found that the best way to get them is through truly understanding our golfers, understanding our market, and taking full control of our pricing. We're here to help you do the same.
The GolfBack system was built with a golf course owner and operator perspective. After nearly a decade of owning and operating golf courses, we’ve grown tired of dated technology being offered by 3rd parties at the price of owning our customers and controlling our ability to own our lowest rate.
Through our experience and knowledge of sophisticated business technology systems that exist outside of the golf industry, we decided it was time to bring these tools to the golf industry and build a packaged system that delivers advanced tools that are supported by our experienced team.
our Core Principles
When you allow a 3rd party channel to own your lowest rate, you are moving a majority of your customers off your system and into theirs. Once there, they are marketed to your competition and become a 3rd party customer. Not your customer.
You’ve worked hard to obtain every customer that plays your golf course and you deserve to know that customer. Our system provides more valuable information to truly know who they are.
Creating efficiencies through automation allows for better-timed communications which lead to more engagement and purchases. These automated processes continue to improve when the system is built upon real analytical data and monitored by an experienced team.
It’s not a race to the bottom for us. Our goal is to take full advantage of the demand for golf throughout the year and combine it with value-added incentives to maximize revenue for each round.
Our system delivers a golf course
all of its customer data. not just a name and email
Ownership of the direct relationship with the customer
Ownership of the lowest price
Advanced golf technology products and support
is built around containment. not displacement
“What is competitive displacement?”
“Competitive displacement is the act of convincing companies to make a shift from their existing solutions to yours.
Competitive displacement businesses capitalize on the mistakes, mishaps, and missed opportunities of their competitors.
Organizations utilize competitive marketing tactics and campaigns to shift loyalty.”