Painted Hills Golf Course has experienced significant growth in both total green fee revenue and online revenue over the past year. This case study examines the impact of GolfBack’s tools in driving direct bookings, optimizing pricing, increasing overall revenue, and expanding the customer database.
Key Revenue Growth Metrics
Total Green Fee Revenue Growth
- 2024: $1,165,233
- 2023: $820,741 (+42.0% YoY Growth)
- Total Increase (2023-2024): +42.0% ($344,492 increase)
Online Revenue Growth
- 2024: $950,797
- 2023: $521,845 (+82.2% YoY Growth)
- Total Increase (2023-2024): +82.2% ($428,952 increase)
Database Growth
- 2024: 9,266 total contacts
- 2023: 4,473 total contacts (+107.2% YoY Growth)
- Total Increase (2023-2024): +107.2% (4,793 new contacts)
Key Takeaways & Impact
1. Revenue Growth Driven by Direct Sales
Painted Hills Golf Course increased total green fee revenue by 42.0% by shifting to a direct sales strategy, reducing reliance on third-party platforms and keeping more revenue within the course.
2. Surge in Online Bookings
With an 82.2% increase in online revenue, more golfers are booking directly thanks to:
- GolfBack’s user-friendly booking interface.
- Seamless integration with the course’s tee sheet.
- Lowered commission fees and increased customer retention.
3. Enhanced Pricing Strategy for Higher Yield
Instead of relying on static pricing, Painted Hills leveraged dynamic pricing models to:
- Maximize profitability by adjusting rates based on demand, weather, and historical data.
- Increase per-round revenue by pricing tee times in real time.
- Improve tee-time utilization by filling the sheet more efficiently.
4. Database Expansion & Customer Engagement
With a 107.2% increase in contacts, the expanded database has fueled:
- Personalized promotions & automated follow-ups.
- Stronger customer retention and lifetime value.
- More repeat business through targeted marketing campaigns.
The Bottom Line
The transformation at Painted Hills Golf Course showcases the impact of GolfBack’s revenue optimization tools. By:
- Prioritizing direct bookings
- Implementing dynamic pricing
- Leveraging customer data for smarter marketing
The course has achieved record-breaking growth in revenue and golfer engagement.
With a continued focus on maximizing direct sales and optimizing revenue management, Painted Hills Golf Course is well-positioned for long-term success and increased profitability.
📅 Ready to see how GolfBack can transform your course’s revenue? Schedule a Demo →
