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Daily Steals: A Smart Way to Attract Golfers and Drive Revenue

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    What is a Daily Steal?

    A Daily Steal is an exclusive, time-sensitive tee time offer available only on a golf course’s website, allowing golfers to book a round at the lowest available rate. These special highlighted deals help golf businesses align with GolfBack’s 4 Core Principles:
    • The golf course own its Lowest Rate in the market
    • The golf course keeps 100% of its Green & Cart Fee Revenue
    • The golf course collects and owns all of its Customer Data
    • The golf course is the Direct Communicator with its customers
    By offering Daily Steals, golf courses can maintain full control over their pricing strategy while attracting new and returning players.

    How Daily Steals Benefit Golfers

    For golfers, Daily Steals provide big savings on great golf experiences. Unlike third-party discounted tee time offers, Daily Steals are managed directly by the golf course, ensuring no hidden fees or third-party markups.

    By regularly checking the golf course’s website, golfers can secure the best deals and enjoy their favorite courses for less.

    How is a Daily Steal Different From a “Hot Deal” on GolfNow?

    Golfers and course operators familiar with GolfNow might wonder how a Daily Steal differs from a Hot Deal. Below is a comparison:

    FeatureDaily StealHot Deal (GolfNow)
    Revenue DestinationGoes directly to the golf courseGoes directly to GolfNow
    AvailabilityOnly on the golf course’s websiteAvailable on GolfNow’s platform
    Control Over PricingFully controlled by the courseLimited control - GolfNow sets discounts
    Customer EngagementDrives traffic to the course’s websiteTraffic goes to GolfNow

    By keeping control of pricing and availability, golf courses strengthen their relationship with customers while maximizing their profitability.

    ‼️GolfBack receives no compensation from the sale of a Daily Steal. This initiative is purely designed to help golf courses drive more traffic to their own websites, retain full control over pricing, and offer golfers unbeatable value.

    How Often Should Golf Courses Post Daily Steals?

    One of the benefits of using Daily Steals is the golf course controls all the pricing and availability. To maintain their value, Daily Steals should be used strategically. While they’re an excellent tool for attracting golfers, overuse can diminish their impact. Here’s a recommended approach:
    • At least one Daily Steal per day ensures regular engagement without oversaturating the market.
    • Two Daily Steals per day often yield great results, especially when applied to low-demand time slots that may otherwise go unbooked.

    How to Market Daily Steals Effectively

    To maximize the impact of Daily Steals, golf courses should actively promote them through various marketing channels:
    • Automated Email Campaigns – Send automated targeted emails to your customer base highlighting upcoming Daily Steals.
    • Social Media Promotions – Use Facebook, Instagram, and Twitter to create excitement around limited-time offers.
    • Website Banners & Pop-ups – Make sure Daily Steals are easily visible to website visitors.
    By implementing these marketing tactics, courses can drive traffic to their website, fill unused tee times, and increase overall revenue.

    Case Studies: Real Results from Daily Steals

    Hilton Head Island Golf Course Success

    A golf course in Hilton Head Island leveraged Daily Steals to drive substantial revenue while increasing golfer engagement. The results speak for themselves:

    Month Daily Steals Rounds Daily Steal Rev APR
    24-Jan 278 $13,270 $47.73
    24-Feb 301 $15,390 $51.13
    24-Mar 365 $29,505 $80.84
    24-Apr 274 $22,023 $80.38
    24-May 258 $19,186 $74.36
    24-Jun 203 $12,878 $63.44
    24-Jul 241 $14,555 $60.39
    24-Aug 146 $8,427 $57.72
    24-Sep 86 $6,508 $75.67
    24-Oct 198 $16,388 $82.77
    24-Nov 74 $5,419 $73.23
    24-Dec 37 $2,416 $65.30
    Total 2461 $165,965 $67.44

    By using Daily Steals strategically, this course filled low-demand time slots and generated significant revenue while keeping players engaged.

    Orlando, FL Golf Course Success

    A golf course in Orlando, FL also implemented Daily Steals with impressive outcomes:

    Month Daily Steals Rounds Daily Steal Rev APR
    24-Jan 254 $15,274 $60.13
    24-Feb 248 $18,122 $73.07
    24-Mar 203 $14,382 $70.85
    24-Apr 231 $12,522 $54.21
    24-May 110 $4,853 $44.12
    24-Jun 174 $6,284 $36.11
    24-Jul 186 $4,965 $26.69
    24-Aug 87 $3,195 $36.72
    24-Sep 113 $3,274 $28.97
    24-Oct 137 $6,259 $45.69
    24-Nov 225 $12,247 $54.43
    24-Dec 207 $11,196 $54.09
    Total 2175 $112,573 $51.76

    The Bottom Line

    Daily Steals are a proven, high-impact strategy that benefits both golfers and golf course operators. By implementing this tactic, courses can:

    • Boost direct bookings and reduce dependency on third-party platforms.
    • Enhance customer loyalty by offering exclusive deals.
    • Take full control of pricing and inventory to maximize revenue.

    Now is the time to take advantage of this strategy. Start posting Daily Steals today and watch your golf course’s online engagement and revenue grow!

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