When Is the Best Time to Market Your Golf Course?
If you’re wondering when to launch your next golf course marketing campaign, you’re not alone. Timing plays a huge role in the success of your efforts because even the best email or promotion can fall flat if it reaches golfers at the wrong time.
At GolfBack, we work with hundreds of public golf courses across North America, and we’ve learned that the most successful operators align their marketing with the rhythms of the golf season. Here’s a breakdown of when, why, and how to time your marketing for maximum impact.
Pre-Season: The Sweet Spot for Momentum
This is prime time to fire up your marketing engines. Golfers are itching to get back on the course, especially in colder climates where cabin fever is real. Early-bird promotions, preseason membership sales, and tee time booking incentives work incredibly well during this window.
Recommended Tactics:
- Announce opening day with a countdown
- Offer early tee time deals or season pass discounts
- Promote lesson packages or clinics
Spring Surge: Capitalize on Demand
As courses fully open and play picks up, marketing should focus on retention and frequency. Your goal now is to keep golfers coming back and spending more.
Recommended Tactics:
- Launch loyalty programs
- Use dynamic pricing to fill off-peak slots
- Promote food & beverage specials and events
Summer: Stay Visible, Stay Relevant
This is your peak season… But it can also be your most competitive. Golfers have more choices than ever, so ongoing communication is key.
Recommended Tactics:
- Run weekly specials or “Twilight Golf” promos
- Highlight social events and leagues
- Share real-time availability via marketing channels
Fall: Finish Strong, Set Up Next Year
As daylight shortens and play tapers off, shift your focus to end-of-season campaigns and planting the seeds for next season’s growth.
Recommended Tactics:
- Sell gift cards and off-season packages
- Promote “Play More, Save More” bundles
- Launch surveys to collect feedback and email data
Want to go deeper? Before you plan your next campaign, check out our Ultimate Guide to Golf Course Marketing — packed with proven strategies, tips, and real-world examples to help you grow rounds, revenue, and retention.
Winter: Rebuild & Reengage
Courses in warmer regions are still going strong, while others use this time to reset. Either way, it’s a good moment to engage with your database.
Recommended Tactics:
- Launch holiday promotions and merch sales
- Share course improvement updates or sneak peeks
- Encourage reviews and social media sharing
By using Daily Steals strategically, this course filled low-demand time slots and generated significant revenue while keeping players engaged.
Final Tip: Let Weather, Events, and Tee Sheet Data Guide You
Beyond the calendar, your tee sheet data, local weather, and event calendar should influence your marketing push. Tools like GolfBack’s dynamic pricing and integrated email marketing help you market smarter by reacting to real-time demand, not just the season.
We work with golf course operators to automate and optimize your marketing plan.
reach the right golfer, with the right message, at the right time.
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