Leadership transition effective March 1, 2026, supports continued expansion of GolfBack’s platform for direct bookings, pricing and marketing automation.
GolfBack Promotes Bryce Voisin to CEO and Brent Miller to COO
GolfBack is entering its next phase of growth. We’re excited to announce that Bryce Voisin will become Chief Executive Officer and Brent Miller will be promoted to Chief Operating Officer, effective March 1, 2026. The leadership changes support GolfBack’s continued expansion as we grow our technology and team to better serve golf course operators and management companies.
Bryce currently serves as GolfBack’s Chief Revenue Officer, leading revenue growth, customer adoption, and go-to-market strategy. Brent currently serves as Chief Information Officer, leading product development, data, and automation initiatives that power the GolfBack platform.
GolfBack’s current CEO, John Brown, will step down from the role to focus on his responsibilities as CEO of GreatLIFE Golf.
“GolfBack is an important technology that we will continue to rely on at GreatLIFE Golf to drive our profitability,” said Brown. “I am excited to remain a GolfBack customer and focus my passion on our portfolio of 55 properties. I know the company is set up for massive success under the leadership of Bryce and Brent.”
A leadership team focused on operator control and profitability
GolfBack was built for one purpose: helping golf facilities grow profitably while keeping control of pricing and customer relationships.
Our platform helps courses:
- Drive more direct tee-time bookings
- Improve pricing strategy
- Automate marketing based on golfer behavior
That operator-first approach is increasingly important as courses look to reduce reliance on third-party aggregators and keep more revenue in-house without sacrificing demand.
“I’m incredibly energized to step into this role because our mission has never been more important,” said Voisin. “GolfBack was built on a simple belief: golf courses should own their golfer relationships and grow profitably through smarter pricing and marketing. That purpose drives everything we do. I’m excited about the opportunity ahead as we continue expanding our team and platform to serve operators at an even higher level.”
What’s next: team growth and stronger delivery
Under Bryce’s leadership, GolfBack will focus on expanding our team in key areas to accelerate product development and strengthen customer delivery. Planned additions will support:
- Implementation
- Partnerships
- Ongoing customer success
The goal is simple: help operators adopt GolfBack faster and get more value from the platform so they can drive more direct revenue and run smarter.
As COO, Brent will lead day-to-day operations across product execution, delivery, and internal systems, with a continued focus on scale and reliability as GolfBack grows.
“As we scale, our focus is simple: make GolfBack easier to adopt, faster to implement, and more dependable day-to-day for operators,” said Miller. “We’re building the systems and support teams that help courses capture more direct revenue, stay in control of pricing, and market with better timing and better data.”
Leadership backgrounds
Bryce Voisin brings experience across golf operations, sales strategy, and revenue optimization, helping courses increase direct bookings, apply dynamic pricing approaches, and improve marketing performance.
Brent Miller brings a background in software development, data analytics, and automation, and has played a central role in building and refining the GolfBack platform for course operators.
