Me: Mr. Operator, when are you the busiest?
Operator: Weekend Mornings
Despite this, most courses still post rack static pricing week in and week out. It’s also common for the same course to be giving a couple barter tee-times to a third-party vendor in this high demand window.
“Ah, give ‘em an 11am and a 12pm tee-time!”
Below is real-world example from a GolfBack client who generated additional revenues using the dynamic pricing tools maximizing high demand inventory. This course also used the daily steal features provided by GolfBack to post promotional tee-times. The daily steal times were previously given to a software provider in exchange for the software. With GolfBack, the course posts daily steals at those times but keeps 100% of the revenue from the tee-times.
|Course Name||Missouri Bluffs GC|
|Dates||9/17/2021 - 9/19/2021|
|Time Period||7:00 AM - 12:29 PM|
|Phone Quotable Rate (Rack)||$74.88|
Online Rounds Breakdown
|Non Daily Steal||161||$13,517||$83.96|
If the course sold 161 rounds at the quotable phone rate of $74.88, it would’ve generated $12,055.68. In the above table you’ll notice that the course generated $13,517. The course used the dynamic pricing tools to generate an additional $1,461.32.
Had the daily steals been hot deal barter times and paid to the software or distribution vendor, that would’ve cost the course an additional $2,237 that they were able to generate for themselves using the daily steal features in GolfBack.
In just this three-day sample, the course was able to generate an additional $3,698 by using the dynamic pricing tool and eliminating $0 barter rounds. Using the above assumption, over a 52- week period, the course would generate an additional $192,296 in revenue.
Note: The golf course was 100% utilized in this day-part all three days