What is GRO?
GRO stands for Golf Revenue Optimizer—the new front-end user interface designed to give golf operators “EZ Button” access to all of GolfBack’s powerful systems.
Our goal with GRO is simple: help golf operators grow revenue and automate marketing tasks in the least amount of time possible. With an intuitive, user-friendly interface, you can quickly apply proven revenue optimization strategies without the complexity.
For those who want more customization and control, GRO still includes all of GolfBack’s highly customizable tools within the Advanced Settings Module—ensuring you have the flexibility to fine-tune your operations as needed.
Learn More About GRO →
Revenue Optimization Tools
Admin Alerts
Admin Alerts send notifications to the golf operators at your facility when certain events occur, helping you to quickly adapt to changes and maximize your revenues.
Example Alerts Include:
- Tee Sheet Management Alerts
- Utilization Alerts
- Cancelation Alerts
- Rounds and Weather Forecast Alerts
- Pricing Alerts
High Demand Days
The High Demand Days feature in GRO allows you to pre apply a higher price to any rate type sold through the online booking engine when you anticipate higher demand for tee times.
Now you can point and click to enable system default HDD’s to your account while still accessing the custom HDD settings in GolfBack’s Advanced Settings Menu.
EZ Dynamic Pricing
You can now apply dynamic pricing to rates in less than one minute by enabling our most used dynamic pricing templates. You can still access the advanced patented dynamic pricing features GolfBack is known for in the advanced settings.
Learn more about the benefits of Dynamic Pricing →
Pricing Intelligence
You can now apply dynamic pricing to rates in less than one minute by enabling our most used dynamic pricing templates. You can still access the advanced patented dynamic pricing features GolfBack is known for in the advanced settings.
Exclusive Perks (Upsells and Add Ons)
This feature allows you to easily offer upsells and value-adds like free range balls, drink vouchers, or discounts on future rounds to enhance the golfer’s experience.
Select from prebuilt templates or create or own custom perks to show your golfers during the checkout process.
Automated Marketing Tools
One Click Automations
Get started instantly with pre-configured automation templates. Simply point and click to enable numerous automated marketing workflows.
Workflows include:
- Loyalty Automations
- Re-Engagement Automations
- Before and After Round Automations
- Thank you notes
- Birthday notes
- Customer Surveys
Dynamic Automations
Customize & automate marketing campaigns with ease with dynamic automations that allow you to create powerful, rule-based email automations tailored to your golfers’ behavior and booking habits.
The possibilities are endless.
EZ Promo
With Easy Promo, simply build a promo code, provide some quick details about your promotion, and our smart tool automatically inserts it into a prebuilt, high-converting email template.
The system will create and disclaimer based on your promo code variables and allow you to choose a dynamic segment to send the message to.
No manual setup, no wasted time—just effortless promotions that drive bookings and revenue.
Email Marketing
GolfBack’s email marketing platform is built exclusively for golf operators, helping you drive more direct bookings, increase engagement, and generate more revenue—all while keeping full control over your customer data.
Learn more about our email marketing platform here →
Customer Relationship Management
Comprehensive Contact Profiles
GolfBack’s Contact Profiles provide a 360-degree view of every golfer, pulling in real-time data from your POS to create detailed customer insights. With automatic syncing, GolfBack ensures that every interaction, visit, and booking pattern is captured, giving you the tools to better engage, retain, and market to your golfers.
Examples of data we collect and use:
- Dynamic Segments that categorize golfers by frequency, spending habits, and engagement levels.
- Lifetime Visits & Spend
- Days since last played
- Typical Playing Day
- Last & Upcoming Tee Times
- Booking Windows
- And More
Sales Lead Management
When you connect GRO to a GolfBack Custom Website, every event and membership sales lead is tracked and stored in one location allow you or your team to never miss another opportunity to grow your golf business
Customer Survey Management
When you send out customer surveys as part of our marketing automation platform, every submission is tracked and stored in one location, meaning you’ll never miss another chance to improve the golf experience at your facility.
Email Marketing
GolfBack’s email marketing platform is built exclusively for golf operators, helping you drive more direct bookings, increase engagement, and generate more revenue—all while keeping full control over your customer data.
Learn more about our email marketing platform here →
Dynamic Segment Management
Dynamic segments are marketing “buckets” that golfers enter into and out of based on their history and interactions with your business.
With GRO you can also create custom marketing segments that are tailored to your specific use case.
All of the marketing segments can be managed in one location in the GRO platform, making it easier for you to manage your account.