With GolfBack’s integration, courses now have the opportunity to direct golfers straight to their own booking systems rather than a third-party marketplace, ensuring a seamless and personalized experience while maintaining full control over their inventory, pricing, and customer experience, reducing costs and ensuring a more direct relationship with their golfers.
When a golfer searches for your course on Google, they’ll see a “Book Online” button right in the search results or Google Maps listing. This integration connects directly to your tee sheet, ensuring real-time availability and pricing while keeping the booking process frictionless.
On mobile, there will also be a “tee times” section that provides direct access to the tee time listings allowing further options for your golfers.
Many golf courses don’t realize that when golfers search for their course on Google, the “Book Online” button in Reserve with Google is often redirected to GolfNow and other 3rd party aggregator sites—not their own website.
This means GolfNow (and others) hijacks your organic traffic, capturing bookings that should have gone directly to your course and potentially charging fees or steering golfers to competitor courses.
We connect Reserve with Google directly to your course’s tee sheet, ensuring all bookings go straight to you—not a third-party aggregator.
No more losing direct bookings or paying unnecessary fees for golfers who were already searching for you.
You own the customer relationship, keeping golfer data in your system for future marketing and loyalty efforts.
Maximize your revenue by ensuring golfers book directly through your course instead of through a third-party site that takes a cut.
The goal isn’t just website traffic—it’s more direct bookings and revenue. When golfers search for your course, they already have the intent to book. If they can reserve a tee time instantly through Google, without unnecessary clicks, that’s a win for your course—you secure the booking without distractions or drop-off.
Your website will still play a vital role in course branding, memberships, events, and additional revenue streams—but for tee times, the priority should be making the process as frictionless as possible to capture more direct bookings, reduce abandoned searches, and increase conversion rates.
With GolfBack’s direct integration, you’re ensuring every Google booking comes straight to you—not a third party taking a cut or steering golfers elsewhere.
Google provides Reserve with Google as a free integration because it aligns with their broader mission:
Google aims to reduce friction for users searching for services online. By allowing golfers to book tee times instantly within search results, they create a seamless user experience, keeping people engaged within the Google ecosystem.
The more useful Google Search is, the more people rely on it. By integrating real-time booking capabilities, Google increases engagement and makes their search platform even more indispensable for consumers.
While Google provides this tool for free, who controls the integration matters. If your course is set up with a third-party provider like GolfNow, your direct bookings could be redirected away from your direct channels. With GolfBack’s integration, your Reserve with Google bookings stay with you, ensuring you keep 100% of the revenue and customer data.
It’s easy, just click the button below and complete the form. Our team will remove your golf course from the Reserve with Google integration.
Schedule a Demo and let’s set up your direct integration today
