At GolfBack, we believe golf course operators should own their revenue, their tee times, and their customer relationships—not third-party aggregators. That’s why we build powerful, automated tools that drive direct bookings, optimize pricing, and streamline marketing—all while reducing costs and increasing profitability.
At GolfBack, our mission is to drive direct bookings, maximize revenue, and give golf courses full control over their business and marketing.
We believe in a better, more sustainable approach—one that empowers golf course operators with easy-to-use, automated tools to increase efficiency without the excessive costs and restrictions of third-party platforms.
We’re obsessively passionate about helping golf professionals save time while growing their business. Our technology simplifies pricing optimization, automated marketing, and customer engagement, so you can focus on delivering an exceptional golf experience.
For too long, third parties have controlled your tee times and your customer relationships. We’re here to put that power back in your hands—with the software, education, and support needed to own your bookings, optimize pricing, and market directly to your golfers.
Take back control. Save time. Grow with GolfBack.
GolfBack empowers golf courses to take control of their revenue, marketing, and customer relationships with cutting-edge automation tools. Our platform drives direct bookings, optimizes pricing, and streamlines marketing efforts—eliminating reliance on costly third-party aggregators.
With easy-to-use technology designed specifically for golf operators, GolfBack helps courses save time, increase profitability, and enhance the golfer experience.
John Brown is the CEO of GolfBack and GreatLIFE Golf, leading the charge in helping golf courses maximize revenue, drive direct bookings, and take control of their business.
With a wealth of experience in golf course ownership and management, he has been a pioneer in modernizing golf operations, focusing on technology-driven solutions, dynamic pricing, and golfer engagement strategies.
Under his leadership, GolfBack has become the go-to platform for courses looking to break free from third-party booking fees and optimize their revenue streams.
Jason Harshbarger is the Chief Financial Officer (CFO) of GolfBack and GreatLIFE Golf, overseeing financial strategy and operations for both organizations.
With a strong background in finance, golf course management, and business optimization, he plays a key role in driving profitability, streamlining operations, and ensuring sustainable growth.
His expertise in financial planning, revenue management, and golf industry economics helps GolfBack and GreatLIFE Golf deliver innovative solutions that maximize direct bookings, optimize pricing, and increase course profitability.
Brent Miller is the Chief Information Officer (CIO) of GolfBack and GreatLIFE Golf, leading the development and implementation of cutting-edge technology solutions for golf course operators.
With deep expertise in software development, data analytics, and automation, Brent is instrumental in creating and refining GolfBack’s industry-leading platform, which empowers courses to drive direct bookings, optimize pricing, and streamline marketing.
His forward-thinking approach ensures that GolfBack remains at the forefront of golf technology innovation, helping operators take full control of their revenue and customer engagement.
Bryce Voisin is the Chief Revenue Officer (CRO) of GolfBack and GreatLIFE Golf, responsible for driving revenue growth and expanding the adoption of GolfBack’s innovative technology.
With a strong background in golf operations, sales strategy, and revenue optimization, Bryce helps golf courses maximize direct bookings, implement dynamic pricing, and take control of their marketing.
His expertise in business development and customer success ensures that GolfBack delivers real, measurable results for golf course operators, helping them increase profitability and reduce reliance on third-party aggregators.
