Take Back Control of Your Golf Business

Smarter Pricing. Automated Marketing. More Direct Bookings.

At GolfBack, we believe golf course operators should own their revenue, their tee times, and their customer relationshipsโ€”not third-party aggregators. Thatโ€™s why we build powerful, automated tools that drive direct bookings, optimize pricing, and streamline marketingโ€”all while reducing costs and increasing profitability.

Our Mission

At GolfBack, our mission is to drive direct bookings, maximize revenue, and give golf courses full control over their business and marketing.

We believe in a better, more sustainable approachโ€”one that empowers golf course operators with easy-to-use, automated tools to increase efficiency without the excessive costs and restrictions of third-party platforms.

Weโ€™re obsessively passionate about helping golf professionals save time while growing their business. Our technology simplifies pricing optimization, automated marketing, and customer engagement, so you can focus on delivering an exceptional golf experience.

For too long, third parties have controlled your tee times and your customer relationships. Weโ€™re here to put that power back in your handsโ€”with the software, education, and support needed to own your bookings, optimize pricing, and market directly to your golfers.

Take back control. Save time. Grow with GolfBack.

Our Platform

GolfBack empowers golf courses to take control of their revenue, marketing, and customer relationships with cutting-edge automation tools. Our platform drives direct bookings, optimizes pricing, and streamlines marketing effortsโ€”eliminating reliance on costly third-party aggregators.

With easy-to-use technology designed specifically for golf operators, GolfBack helps courses save time, increase profitability, and enhance the golfer experience.

Our Team

John Brown

John Brown

Chief Executive Officer

John Brown is the CEO of GolfBack and GreatLIFE Golf, leading the charge in helping golf courses maximize revenue, drive direct bookings, and take control of their business.

With a wealth of experience in golf course ownership and management, he has been a pioneer in modernizing golf operations, focusing on technology-driven solutions, dynamic pricing, and golfer engagement strategies.

Under his leadership, GolfBack has become the go-to platform for courses looking to break free from third-party booking fees and optimize their revenue streams.

Jason Harshbarger

Jason Harshbarger, CPA

Chief Financial Officer

Jason Harshbarger is the Chief Financial Officer (CFO) of GolfBack and GreatLIFE Golf, overseeing financial strategy and operations for both organizations.

With a strong background in finance, golf course management, and business optimization, he plays a key role in driving profitability, streamlining operations, and ensuring sustainable growth.

His expertise in financial planning, revenue management, and golf industry economics helps GolfBack and GreatLIFE Golf deliver innovative solutions that maximize direct bookings, optimize pricing, and increase course profitability.

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Brent Miller

Chief Information Officer

Brent Miller is the Chief Information Officer (CIO) of GolfBack and GreatLIFE Golf, leading the development and implementation of cutting-edge technology solutions for golf course operators.

With deep expertise in software development, data analytics, and automation, Brent is instrumental in creating and refining GolfBackโ€™s industry-leading platform, which empowers courses to drive direct bookings, optimize pricing, and streamline marketing.

His forward-thinking approach ensures that GolfBack remains at the forefront of golf technology innovation, helping operators take full control of their revenue and customer engagement.

Bryce Voisin

Chief Revenue Officer

Bryce Voisin is the Chief Revenue Officer (CRO) of GolfBack and GreatLIFE Golf, responsible for driving revenue growth and expanding the adoption of GolfBackโ€™s innovative technology.

With a strong background in golf operations, sales strategy, and revenue optimization, Bryce helps golf courses maximize direct bookings, implement dynamic pricing, and take control of their marketing.

His expertise in business development and customer success ensures that GolfBack delivers real, measurable results for golf course operators, helping them increase profitability and reduce reliance on third-party aggregators.

Why Did We Start GolfBack?

Taking our golf back series

Take back your golf #1 – Introduction

Taking our Golf Back – Introduction The announcement of Brown Golf moving away from GolfNow and our push to stop trading tee times has sparked ...
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Taking our golf back series

Take back your golf #2 – Barter & today’s current marketplace

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Taking our golf back series

Take back your golf #3 – Giving away the keys to your golf course inventory

Giving Away the Keys to your Golf Course Inventory In article one of this series, I provided an example to showcase the thought process behind ...
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Taking our golf back series

Take back your golf #4 – Is barter agreement language sinking your profits?

How barter agreement language could be sinking your profits As the golf technology landscape has changed, companies like GolfNow โ€œGNโ€ and EzLinks โ€œEZโ€ began to ...
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Taking our golf back series

Take back your golf #5 – GolfNow is cable. It’s time to stream

GolfNow is cable, and itโ€™s time to stream. We are four articles into our โ€œTaking Our Golf Backโ€ series. The articles to date are largely ...
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Taking our golf back series

Take back your golf #6 – GolfNow vs Golf Course – The battle for market share & attention

GolfNow vs. Golf Course โ€“ The Battle for Market Share and Attention In 2019, GolfNow was affiliated with more than 7,000 golf courses. Ezlinks distribution ...
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