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Southwest Airlines is known for its unique business strategy, which includes a focus on direct booking and a number of other customer-centric practices geared to create direct loyalty with the consumer.  Southwest Airlines has historically emphasized direct bookings through its official website and mobile app. Here are some key aspects of their direct booking strategy: …

Why a Direct Booking Culture is Important to Your Golf Business. Here’s how to Build One Read More »

When I set out to create Brown Golf, I never anticipated entering the golf technology space. Brown Golf existed from January of 2011 and at the time of the merger with GreatLIFE Golf & Fitness in September of 2022, we operated twenty-five facilities. While operating Brown Golf, a company which had a business model highly …

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