John Brown, CEO of GolfBack named #16 most powerful person in golf for 2023 Read the full article here → More about John Brown John M. Brown, CEO of GreatLIFE Golf, has spent a lifetime in golf, learning the game from his father a Master PGA Professional. John attended West Chester University, playing on the …
GolfBack’s CEO Named 16th Most Powerful Person in Golf Read More »
Southwest Airlines is known for its unique business strategy, which includes a focus on direct booking and a number of other customer-centric practices geared to create direct loyalty with the consumer. Southwest Airlines has historically emphasized direct bookings through its official website and mobile app. Here are some key aspects of their direct booking strategy: …
Why a Direct Booking Culture is Important to Your Golf Business. Here’s how to Build One Read More »
Introduction This case study provides a look into the success story of a group of golf courses that made a strategic shift to GolfBack. The study highlights the remarkable growth metrics achieved by these golf courses year over year (YoY) during the period of May 1, 2023, to July 31, 2023, after implementing the GolfBack …
Case Study: PITCHcrm Clients Drive Remarkable Growth with GolfBack Read More »
When I set out to create Brown Golf, I never anticipated entering the golf technology space. Brown Golf existed from January of 2011 and at the time of the merger with GreatLIFE Golf & Fitness in September of 2022, we operated twenty-five facilities. While operating Brown Golf, a company which had a business model highly …
Me: Mr. Operator, when are you the busiest? Operator: Weekend Mornings Despite this, most courses still post rack static pricing week in and week out. It’s also common for the same course to be giving a couple barter tee-times to a third-party vendor in this high demand window. “Ah, give ‘em an 11am and a …
Case Study – How Dynamic Pricing Returned $3698 in Just 3 Days Read More »
About the Golf Course Windsor Parke Golf Course is an 18-hole public golf course in Jacksonville, FL. Just minutes away from TPC Sawgrass, Windsor Parke competes with numerous public golf courses within a 10 mile radius. Measured Timeframe October 1, 2019 – April 30, 2020 October 1, 2020 – April 30, 2021 Metrics Reported Total …
About the Golf Course Pinecrest Golf Club is an 18-hole public golf course in Bluffton, SC. Just minutes away from Hilton Head Island, Pinecrest competes with numerous public golf courses within a 10 mile radius. Measured Timeframe October 1, 2019 – February 28, 2020 October 1, 2020 – February 28, 2021 This timeframe was chosen …
About the Golf Course 18-hole semi-private golf club in Hilton Head, SC. The club operates three private days (Tues/Thurs/Sat) and the balance of the tee sheet is sold as a daily fee course. Brown Golf has a long-term lease and owns the cash flow of Dolphin Head. Measured Timeframe Nov 2019 to March 2020 Nov …
