Author name: GolfBack

Chelsea Lottery Alternative – GolfBack Tee Time Lottery

In the competitive world of golf course management, finding the right tools to streamline operations and enhance member satisfaction is crucial. Golf courses continuously seek innovative solutions to optimize tee time allocations and provide equitable access to their facilities. Two notable systems in this arena are GolfBack Tee Time Lottery and Chelsea Lottery. Here, we’ll […]

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Unveiling the Secret Behind Skyrocketing Revenues with Dynamic Pricing

In the ever-evolving landscape of the golf industry, staying ahead requires innovative approaches that enhance operational efficiency, customer satisfaction, and revenue generation. Dynamic pricing isn’t a new topic however, it has emerged as a powerful tool that holds immense potential to transform the way golf courses manage their pricing strategies. Below we dive into the

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Why a Direct Booking Culture is Important to Your Golf Business. Here’s how to Build One

Southwest Airlines is known for its unique business strategy, which includes a focus on direct booking and a number of other customer-centric practices geared to create direct loyalty with the consumer.  Southwest Airlines has historically emphasized direct bookings through its official website and mobile app. Here are some key aspects of their direct booking strategy:

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The GolfBack Story

When I set out to create Brown Golf, I never anticipated entering the golf technology space. Brown Golf existed from January of 2011 and at the time of the merger with GreatLIFE Golf & Fitness in September of 2022, we operated twenty-five facilities. While operating Brown Golf, a company which had a business model highly

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