GolfBack, a leading provider of golf course technology solutions, is excited to announce a new collaboration with Google through its Reserve with Google integration. This integration allows golf courses to seamlessly redirect customers searching for tee times on their Google Business Profiles directly to the course’s own booking system, ensuring that bookings are managed and […]
In the competitive world of golf course management, finding the right tools to streamline operations and enhance member satisfaction is crucial. Golf courses continuously seek innovative solutions to optimize tee time allocations and provide equitable access to their facilities. Two notable systems in this arena are GolfBack Tee Time Lottery and Chelsea Lottery. Here, we’ll
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In the ever-evolving landscape of the golf industry, staying ahead requires innovative approaches that enhance operational efficiency, customer satisfaction, and revenue generation. Dynamic pricing isn’t a new topic however, it has emerged as a powerful tool that holds immense potential to transform the way golf courses manage their pricing strategies. Below we dive into the
Unveiling the Secret Behind Skyrocketing Revenues with Dynamic Pricing Read More »
John Brown, CEO of GolfBack named #16 most powerful person in golf for 2023 Read the full article here → More about John Brown John M. Brown, CEO of GreatLIFE Golf, has spent a lifetime in golf, learning the game from his father a Master PGA Professional. John attended West Chester University, playing on the
GolfBack’s CEO Named 16th Most Powerful Person in Golf Read More »
Southwest Airlines is known for its unique business strategy, which includes a focus on direct booking and a number of other customer-centric practices geared to create direct loyalty with the consumer. Southwest Airlines has historically emphasized direct bookings through its official website and mobile app. Here are some key aspects of their direct booking strategy:
Why a Direct Booking Culture is Important to Your Golf Business. Here’s how to Build One Read More »
Introduction This case study provides a look into the success story of a group of golf courses that made a strategic shift to GolfBack. The study highlights the remarkable growth metrics achieved by these golf courses year over year (YoY) during the period of May 1, 2023, to July 31, 2023, after implementing the GolfBack
Case Study: PITCHcrm Clients Drive Remarkable Growth with GolfBack Read More »
When I set out to create Brown Golf, I never anticipated entering the golf technology space. Brown Golf existed from January of 2011 and at the time of the merger with GreatLIFE Golf & Fitness in September of 2022, we operated twenty-five facilities. While operating Brown Golf, a company which had a business model highly
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Me: Mr. Operator, when are you the busiest? Operator: Weekend Mornings Despite this, most courses still post rack static pricing week in and week out. It’s also common for the same course to be giving a couple barter tee-times to a third-party vendor in this high demand window. “Ah, give ‘em an 11am and a
Case Study – How Dynamic Pricing Returned $3698 in Just 3 Days Read More »
About the Golf Course Windsor Parke Golf Course is an 18-hole public golf course in Jacksonville, FL. Just minutes away from TPC Sawgrass, Windsor Parke competes with numerous public golf courses within a 10 mile radius. Measured Timeframe October 1, 2019 – April 30, 2020 October 1, 2020 – April 30, 2021 Metrics Reported Total
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About the Golf Course Pinecrest Golf Club is an 18-hole public golf course in Bluffton, SC. Just minutes away from Hilton Head Island, Pinecrest competes with numerous public golf courses within a 10 mile radius. Measured Timeframe October 1, 2019 – February 28, 2020 October 1, 2020 – February 28, 2021 This timeframe was chosen
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